In my opinion, every florist has their own unique style and level of creativity which will reflect on your wedding day. Choose someone that you connect with on a personal level and can see yourself working with long term.
Choose your florist carefully and consider all options before jumping in and signing on the dotted line. TIP: Setup an in-person consultation so you can meet and chat with the designer and remember to ASK LOTS OF QUESTIONS! There are no “stupid” questions you could ask and that person should be willing to answer anything you can think of.
“The floral arrangements for any event are one of the main focal points for that event - from the bridal bouquet to the reception table centerpieces. The flowers are what pulls all your decor elements together to create a cohesive look”, said Rachel Collman of Delightful Details.
PLANNING TIP: Start researching and interviewing florists 11 months prior to your wedding day.
In researching florists in your area, here is a starting point of what you should look for:
Start with their website and check out their portfolio and past events. If you like what you see, then contact them for a consultation. Many florists offer complimentary consultations.
Do they list average pricing on their website? Or charge “minimums”? Most will provide, at least, averages of each type of arrangement or note if they have any price minimums that you must meet. If this information isn't available, then send a quick email to ask.
Does their website contain information that gives you insight to their business and practices? You should be able to get a feel for the company and/or designer just from their website. Most will have "About" sections that gives you information about them and how they started in the industry. Also, check to see if they have a "Review" section and read reviews from past clients.
What services do they offer? Some florists may also offer design and/or decor services that help you coordinate all the details especially for the reception guest tables. And there will be some that just strictly offer floral design.
I started doing some looking around online for questions that a prospective client should ask a florist, and have come up with this list. These are FABULOUS questions to make sure to ask:
- Are you available for my wedding date?
- Are you able to meet my floral needs? Make sure to give details such as how many are in your bridal party, how many centerpieces for the guest tables and any additional floral elements you have been dreaming of. Also, make sure to tell your florist your budget! This allows them the ability to give you reasonable suggestions and make sure your dream is lining up with reality!
- Do you have a portfolio of past event work? Do they display a wide variety of floral arrangements? Or do they tend to design the same arrangements? Do they use a variety of floral choices?
- Have you worked at my venue? If not, would you be willing to do a site visit?
- As floral selection begins, ask your florist to see each individual flower you are discussing. If the florist has a flower shop, ask to see the flower choices in person. Most florists can order in the blooms you are interested in. If your florist doesn’t have a traditional shop, they can show you photos of the flowers.
- How will you substitute floral choices if there are ones chosen that become unavailable? There are times and seasons that something may become unavailable last minute and your florist should let you know as soon as possible.
- Will the arrangements be exactly what we discussed, or a form of what we discussed? The florist you choose should deliver the arrangements EXACTLY how you discussed and not make any changes without consulting you first.
- Who delivers (and sets up) the floral arrangements on the wedding day?
- Will you bring candle decor as well? If so, will you stay to light the candles? Is there a fee associated and what is it?
- Can you provide other decor, such as trees, arches, votives, and what are the additional costs?
- Do you offer additional design services (aside from floral) to include advice (and help securing) upgraded linens, table decor, place settings and rentals? Some florists are strictly “flowers only” while there will be some that LOVE being involved in the creative process and can help in the overall concept design of your decor.
- Are the arrangements mine to take after the wedding?
- Is there an additional charge to move flowers from the ceremony site to the reception site?
- Is there a late night pick-up fee?
- Do you charge a delivery and/or set up fee?
- Will I receive a contract with all the details listed?
- Will you use my wedding for advertising material?
- What do you require for deposit?
- When is the balance due? Do you offer a payment plan?
- What is your cancellation policy?
- Do you take more than 1 wedding per day? How many weddings or events do you have the same week as our wedding?
- How far in advance are the arrangements/bouquets created? How are they stored?
Delightful Details offers complimentary consultations and we would LOVE to meet with you and chat about your special day.
We are available by appointment only: (360) 801-6223 or email@example.com